Call Me Anal!

Design feedback intrigues me – sometimes it’s great, other times it keeps me awake at night.

Why mention this? 

Because customer satisfaction is everything.

A client recently noted that the logo-mark wasn’t centred with the text in the stack version of their logo. While this was an intentional design choice (optical alignment subtly guides the eye), I scrutinised it and, after some thought, agreed it should be reviewed.

I redesigned the logo stack, compared both versions and made the changes – willingly and free of charge. The result is even better.

That’s how much your logo design means to me, and I hope it’s just as valuable to you.


Some of my design thinking:

Q1. What do all concerts have in common? 

A1. Speakers!

Q2. What is the simplest way to depict and use a speaker in a logo?

A2. Use the core elements of a speaker.

The KB Concerts logo I designed captures the essence of live music by drawing inspiration from the core elements of a speaker – cone, surround, and dust cap. This dynamic design embodies flexibility and carries a deeper meaning and lasting impact. It’s lateral thinking at its best, bringing creativity and purpose together for a logo built to stand the test of time.


Are you looking for logo design or brand design in Hertfordshire?

Please get in touch to learn more