If you’ve been thinking about updating your branding, sharpening your website or improving your design output, now is a good time. I’ve got an opening for new clients, which doesn’t happen often.
You might wonder why I suddenly have space.
The short answer: I recently lost a client.
The longer answer: it’s a cautionary tale about overstretching.
When Clients Keep Asking… But Stop Paying
This client stopped paying their invoices, yet continued to stay in touch to request assets and favours. Eventually, I decided to ask them directly:
Are you happy with the branding and website design work I’ve delivered?
“Yes, excellent work. Signal Studio is responsive, quick and reliable.”
Are you happy with the way I work and the client care I provide?
“Absolutely. You’re easy to work with and obviously talented.”
Is there anything I could be doing better?
“No, everything’s great. We’ve overstretched ourselves and we can’t pay you.”
Great feedback. Terrible cash flow.
The Hidden Problem: Your Audience Always Knows
Here’s the real issue: their audience will eventually notice the decline in brand quality across their platforms. When visuals start slipping and consistency fades, customers begin to wonder:
If they’ve stopped taking care of their own brand, how well will they take care of me?
Brand neglect is visible, and it always costs more in the long run.
A strong brand is not a luxury; it’s the foundation of trust.
The Upside: Space for New Clients
The positive outcome is that there’s now room at Signal Studio for businesses that want dependable, senior-level design support, branding, website and creative work done properly and without the stress.
If that sounds like what you need, I’m here and ready to help.