Tag: graphic design

It doesn’t consider alternative perspectives, question or connect seemingly unrelated ideas, nor develop ideas into valuable visuals.

But I do, and lateral thinking is at the heart of everything that’s good about design. It’s also one of my unique selling points, alongside being quick and highly skilled.

Here’s an example of my lateral thinking…

The Brief: Unity Electrical & Solar Services wanted a distinctive, professional brand logo for use in both physical and digital environments.

My Thinking: What does every single electrical company have in common and how do you show this visually?

My Answer: All electrical companies work with electricity, and the simplest way to visualise this is to use the energy usage graphic from a smart meter.

My Solution: Combine the ‘U’ of Unity with the visual elements of smart meters, including their segmented structure and colours.

Why it Works: As a brand logo, this design is visually memorable and gives an immediate indication of the industry it’s related to.

Learn more about Unity’s new branding design & website design here

---

Are you looking for logo design in Letchworth?

Please get in touch to learn more…

Last week, I was staring at an eel through a snorkel mask.

The eel was staring back at me.

I told of what I’d seen, and someone made a wisecrack, asking, “I wonder if the eel has gone home and said, ‘I just saw Keith, the graphic designer!’”

This got me thinking about appearances, or in business terms, branding.

When you look at your business branding, what do you see?

I wonder what your branding sees when it stares back at you?

If your brand is looking or feeling neglected, or in need of a refresh, I can help.

Whether it’s branding design, graphic design, or web design, I’d like to assist you. Your designs will be created by a human with real value adding ideas, not by AI – or even a beautiful eel!

---

Are you looking for graphic design in Letchworth?

Please get in touch to learn more…